Eggplants and Aubergines

Monday, February 3, 2014
Among the many projects I'm working on right now, I am in the process of starting a food blog. I've sold six of my recipes to a magazine in the last year and have one more being published this month so I've been given the confidence to give it a go. It will combine three of my passions: Photography, Cooking and Writing so it's a no-brainer. Plus, if I'm a good enough cook to be published, surely I have to be good enough to get a following on a blog as well. I wish it was all about the food. That part is easy. I am a good cook. I've been doing it my whole life (my mom worked when I was growing up and I cooked dinner for the family from a very young age), but food blogs are about so much more than being a good cook. The photos have to be good - really good. If you don't have a good photo on Pinterest, you're dead in the water. So I am learning food photography. I got a DSLR camera and a good lens for Christmas & my birthday so I have the equipment. I've also started a food blogger course as well as a course on developing Wordpress websites and blogs. It's been a really long time since I've done any web design so I'm rusty. I started with a site for a new business my husband is starting and although I was pulling my hair out in the beginning, I am getting back into the swing of things (slowly, but surly).
Naming a food blog is the first hurdle I will have to get over. I came up with a great name or so I thought until I asked for feedback. I was going to call it 'Eggplants and Aubergines' Aubergine is the UK name for an eggplant so I thought it was a clever play on words being an American living in England, but Americans shot it down (even though all the English people I talked to thought it was a great idea because English people speak American and they got it). Americans couldn't wrap their heads around the word Aubergine and thought it wasn't memorable enough. I have to know my market and listen to my target audience and half my target audience is on that side of the pond. Lesson learned - don't buy the domain name until you've tested the market first! So Eggplants and Aubergines will never come to be. I'll get over the heartbreak in time.
It's back to the drawing board I go. The trouble is that the market is saturated and everything I come up with is taken. I want something clever and classy. I do not want to call it something using words like YUMMY or EATS I want to make it slightly more sophisticated. I love words like crave, scrumptious, delectable and luscious (although I've been told it sounds too sexual - leave it to me). Every name I come up with has been  taken and probably was from the word go. I am at a total loss and it's driving me crazy.  If I don't come up with a name soon, I won't be able to start.  Luckily, I have to finish a couple of more projects before I can get stuck in so I have some more time, but I'll need a good idea soon.

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  1. andrea said...:

    Really? I am so surprised people said no aubergines, that is odd. And I am American!

  1. Erren said...:

    Hi Andrea! Sadly, yes they did. I even put a post on a food clogging forum. They all gave it the thumbs down :-(

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